Search Engine
Optimization (SEO) SEO Tips
Website Optimization is
a complex issue, but should be known by every entrepreneur who wants to succeed
on the Internet.
According to the
dictionary of the Royal Spanish Academy, optimize is finding the best way to
perform an activity. Therefore, optimization of your website would make it
comply with the best possible with each of its functions.
Recall that if a site is
designed only to achieve success in the Search Engines, better known as search
engines will not be successful with users as the machines do not buy, not sell
it. If, however, is intended only for individuals, difficult to achieve a good
positioning in search engines and users will not find, therefore, not sell. In
conclusion, a successful web site must comply with both their functions
inevitably related to Search Engines such as those associated with the
usability by site visitors.
We have said that anyone
wishing to succeed in the Internet market should make a website that is a true
"virtual branch." That is, this should be an extension of your
company and operate as a local online. For this, the site must achieve the
objectives for which it was created, must be compatible with the principles and
policies of the Company, be functional and actually transmit useful information
to its users.
In order to reach a site
that complies with the characteristics listed above, you must have the help of
a Web Optimizer you know how that site should work and how to achieve it.
Search engine
optimization (SEO)
"Doing a good seo is crucial ... but the key is to offer
quality content."
In general, users do not
make much use of the lists of favorites or bookmarks browsers provide systems
and rarely directly typed the URL of the page you wish to go, because he might
not know it.
Given this dynamic, web
positioning strategies are critical . Since on the other hand, after a search
of less than 40% of Internet users reached the second page of results that
provides a search engine, and only 10% check to the third. This is where it is
clear the need to achieve visibility and to achieve this we need to think like
search engines to better communicate with them.
Google, Yahoo, MSN and
company order their results through mathematical algorithms that undergo
analysis hundreds of factors. Each company uses a different formula and the
idea is not decipher.
The answer lies in the
SEO . SEO is the acronym for "search engine optimization (Search Engine
Optimization) or" search engine optimizer "(Search Engine Optimizer),
which gives us a series of clues and techniques to interpret the mode of
operation search engines.
1. Content
What users see vs. what
are the search engines. Users can watch and / or read the website but search
engines can only read the programming code with which they are developed and,
even today, still can not read them all equally, for example, Flash has
recently joined Google results but can not be optimized as HTML.
Graphics, sounds and
videos are part of a page that search engines can not decipher it is for this
reason that the positioning work is based on HTML tags and text.
2. Indexability
This concept refers to
the ownership of the page to be properly indexed by search engine robots,
allowing access to all corners, facilitating navigation and showing all its
contents clearly.
"The meta tags
The Meta Tags are code
in the header is not visible on screen when displaying the page. There are
several types of Meta-Tags and they do a description of the content and
features we want that search engines take into account.
* Meta Robots : This tag is only
necessary if you want that page is not indexed in search engines.
* Meta Description : This tag is important because it allows
us to make a more profound than in the title, which we refer to the page
content.
* Meta Keywords : Perhaps the most important,
she put the key words through the schools want this page to be found on search
engines. Any other Meta tag is not considered by most search engines, only for
some very specialized. It is noteworthy that Meta tags are not a magic solution
to position a site in search engines, you must use all the techniques to be successful.
PageRankTM (PR)
is a numeric value that
represents how important a website is online. Google becomes the idea that when
a web site places a link (link) to another, is in fact a vote for the latter.
The more votes has a
page will be considered more important by Google. Moreover, the importance of
the page that casts the vote also determines the weight of this vote. In this
way, Google calculates the importance of a page thanks to the votes received,
taking into account the importance of each page that casts the vote.
PageRankTM (developed by
the founders Larry Page and Sergey Brin)is the way Google decides the
importance of a page. It is a valuable data because it is one of the factors
that determine the position will have a page within the search results. It is
not the only factor that Google uses to rank pages, but it is one of the most
important.
Keep in mind that not
all the links are taken into account by Google. For example, Google filters out
and discards the links of pages devoted exclusively to put links (called 'link
farms').
In addition, Google
admits that a page can not control the links that point to it, but you can
check the links page to other pages in place. Therefore, links to a page can
not harm it, but it links a page to place penalized sites may be harmful to
your PageRankTM.
If a site has PR0, it is
usually a site penalized, and may not be intelligent to put a link to her.
One way to know a page
is PageRankTM download it the Google search bar (only available for MS
IExplorer). Bar appears in the one shown in green PageRankTM value on a scale
of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google.
You have a full list of PR10 sites.
Algorithm
The algorithm
'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page.
The original title is "Method for node ranking in a linked database ', and
was assigned patent number 6,285,999.
PageRank is a
probability distribution used to represent the likelihood that a person
randomly clicking on links will arrive at any particular page. PageRank can be
calculated for collections of documents of any size. It is assumed in several
research papers that the distribution is evenly divided among all documents in
the collection at the beginning of the computational process. The PageRank
computations require several passes, called "iterations", through the
collection to adjust approximate PageRank values to more closely reflect the
theoretical true value.
A probability is
expressed as a numeric value between 0 and 1. A 0.5 probability is commonly
expressed as a "50% chance" of something happening. Hence, a PageRank
of 0.5 means there is a 50% chance that a person clicking on a random link will
be directed to the document with the 0.5 PageRank.
SERP Rank
The Search engine
results page (SERP) is the actual result returned by a search engine in
response to a keyword query. The SERP consists of a list of links to web pages
with associated text snippets. The SERP rank of a web page refers to the
placement of the corresponding link on the SERP, where higher placement means
higher SERP rank. The SERP rank of a web page is not only a function of its
PageRank, but depends on a relatively large and continuously adjusted set of
factors (over 200), commonly referred to by internet marketers as "Google
Love".Search engine optimization (SEO) is aimed at achieving the highest
possible SERP rank for a website or a set of web pages
Search Engine Marketing
(SEM)
The engine Marketing SEM
search (Search engine marketing) is the set of marketing activities to achieve
certain objectives in the search engines (Search engine: search engines), both
by improving the visibility of a website among the results of organic
positioning, both the purchase of sponsored links or the mixture of both
strategies or other campaign-related advertising and pay per click circuits.
The SEM is a set of
methodologies aimed at improving the ranking of a site in the pages of the
search engines or, in any case to improve accessibility through search engines.
The SEM (Search engine
marketing) also refers to the profession and work undertaken by consultants SEM
optimization projects have websites of their clients in order to improve the
number of visits and outcomes or the planning of campaigns advertising based on
keywords.
The objective of search
engine marketing SEM are:
- Increased visits to
obtain:
- Increase the skills of
the users of a particular website
- Increased contacts.
- Increased sales.
- Search and
investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or
website.
On page optimization
tips:
1. URL Naming:
If
your domain name as possible, try to prime your targeted keywords, if still
does not include your keywords in the url.
2. Title Tag:
Title
tag, the first words that you place your keywords Place and after using the
word can attract visitors
3. Meta Description:
Many
search engines use the description tag at any time, but it is best to set it
properly just in case. Put your keywords in the beginning
of
the first meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes
many search is now not counted meta keywords, but use less engine search engine
keyword tags, meta keywords using the search
engine is still worth something to have your site rank
5. Use Alt Text for
Image Optimization:
Are
unable to see images for Crawlers. Thus, appropriate displays using Alt tag
your content with targeted keywords to optimize the
images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1,
h2, and use the h3 title tag to define their key subject categories, and
putting your keywords in style at least once a title.
8. Valid HTML:
Use
the W3C HTML validator on your page's HTML is valid. A web page for more HTML
errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access.
Check on your website with robot.txt is apposite crawler
information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text
To Read
Use your keywords in the text body, but keep your body text readable. Not in my
drywall text keywords you drywall drywall stuff
by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts
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